Top 5 Social Networking Apps in Kenya in Q4 2023

In Q4 2023, the top 5 social networking apps in Kenya exhibited varied performance trends across weekly downloads, revenue, and active users. Below is a detailed analysis based on data from Sensor Tower.

Facebook experienced fluctuations in weekly revenue, starting at around $825 in late September and dipping to $679 by the end of October. The revenue then rebounded to approximately $880 in early December, ending the quarter at $787. Weekly downloads saw a sharp decline from 108K in late September to 55K by the end of November, before recovering to 66K by the end of December. Active users remained relatively stable, hovering around 12.4M throughout the quarter.

For PingMe - Second Phone Number, weekly revenue showed a significant increase from $315 in late September to a peak of $1.6K in mid-October, before stabilizing around $700 towards the end of December. Weekly downloads were modest, peaking at 481 in late November, while active users increased from 115 in late September to a peak of 365 in late November, before declining to 122 by the end of December.

Tango - Live Stream, Go Live saw its weekly revenue peak at $1.1K in early October, followed by fluctuations and ending the quarter at $799. Weekly downloads remained relatively steady, ranging from 1.8K to 3.2K throughout the quarter. Active users increased from 27.7K in late September to a peak of 33.6K in mid-December, ending the quarter at 33.4K.

Luxy - Selective Dating App exhibited a varied revenue trend, starting at $181 in late September, peaking at $667 in mid-November, and ending the quarter with $653. Weekly downloads were consistent, ranging from 226 to 382. Active users increased from 1.3K in late September to a peak of 1.9K in mid-December, before ending the quarter at 1.8K.

Skype had a steady revenue trend, starting at $237 in late September and fluctuating slightly to end the quarter at $206. Weekly downloads ranged from 2.3K to 3.2K, with a peak in mid-November. Active users remained stable, fluctuating between 21K and 22K throughout the quarter.

For more detailed insights, visit Sensor Tower.